Marketing Unit
Web
The web environment at Macquarie University is changing. In the past, sites have been created and added to as needed. This led to over 400 stand alone websites providing information about the University. Now, we will unify these sites into one Macquarie University web identity.
This will help:
- target audiences to find the information they need
- authors and experts to manage their own content.
The team also advises, supports and trains University staff in writing for the web, information architecture, usability, search engine optimisation, content management systems and other areas of improvement for the web.
The web team:
- Delivers web projects
- Provides University staff with online web services
- Promotes the University Web publishing guidelines
Web strategy
To provide overall direction the web team has developed the Executive-endorsed web strategy.
Read the web strategy on the staff wiki. Log in with your staff number and Gmail password.
See also
Online marketing and social media
How do I?
Apply for a URL
Write for the web
Move my site to WebCentral CMS
Log in to WebCentral

See the Online Marketing and Web team blog:
