Create a publication
All University publications should reflect the identity set out in One Voice One Image.
- Plan and compile the content.
- Decide on the format.
- Select images.
- Develop a design.
- Organise printing.
Before you start, think about:
- What message do I want to give?
- What is the important information?
- How best can I communicate this?
Write in plain English and use the active voice wherever possible, e.g. 'Our department offers this program' rather than 'This program is offered by our department'.
Try to use the University's relevant voice. This will help to promote Macquarie's corporate goals.
Thoroughly check your text for style, accuracy, tone, spelling and grammar before handing it to the designer. Changes at this stage are easy and cheap to fix.
Look at the sample templates. Download a PDF of each and keep them in a folder for reference.
We can help with using the University's brand guidelines.
Ensure that all photos and other graphics are of a high enough resolution to reproduce well. They need to be 300 dpi. Use jpg, tiff or eps files.
Using photographs: commissioning, copyright and permission.
Decide who will design your publication. One Voice One Image sets out different requirements: Tiers of documents.
Give the designer a brief, and the content for your publication.
Engaging a designer
If you use a graphic designer to prepare your publication, they will need to follow the brand guidelines (see the red tab at left of the One Voice One Image home page). We encourage you to use the University's preferred supplier for your design requirements. Contact:
M: 0417 492 560
When the designer gives you the page layout with content and images added, you need to proofread it. The checklist includes:
- typos and spelling (e.g. names and organisations)
- credits, permissions, acknowledgements
- page numbers and chapter titles tally with the Contents page
- introduced errors, e.g. text in the wrong place, or lines dropped off.
Once these changes are done, check them against your previous markup and fix any final corrections/omissions.
Check your publication thoroughly before sending it to the printer.
It is best to print from a print-ready PDF:
- high resolution
- trim marks
- 3mm bleed.
Book your publication at the Macquarie University Printery. Check their requirements.